CVG is unveiling a new branding effort that focuses on the future, airport officials say.
"CVG's new branding is part of an overall plan to position CVG for future growth," chief executive officer Candace McGraw said in a statement. "This contemporary approach reflects speed and forward motion - both in terms of getting passengers on their way and our approach to doing business."
The 64-year-old airport has a sleek new logo that evokes its path from present to future and a new marketing campaign that highlights what CVG already has to offer. They were developed by airport staff and board members, Cincinnati's Strata-G Communications, and Peter Carter, a top marketing executive on loan from branding giant Procter & Gamble.
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