Kroger Co. has called upcycled food “the next frontier,” and invited applicants to submit proposals that promote sourcing surplus food or food byproducts and manufacturing them into new consumer-facing products.
Winners will receive $100,000 in upfront seed grant funding with the possibility of getting an additional $100,000 based on the achievement of certain program milestones. At the end of the six-month milestone development period, two startups will be selected to receive $250,000.
“In the wake of the COVID-19 pandemic and its economic impacts, we are more determined than ever to direct as much food as possible to its highest purpose: feeding people,” says Denise Osterhues, president of The Kroger Co. Zero Hunger/Zero Waste Foundation. “We can no longer afford to waste surplus food at any level in our food system.”
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