“Love the Cov” is a refrain that has taken on many meanings in the short years since it came to represent a regional celebration of all things Covington, Kentucky.
This month, grocery giant Kroger gets in on the act with creation of the “Love the Cov” community mural that now adorns the newly renovated Covington store, located at 1525 Madison Avenue.
The mural – the fifth that Kroger has locally commissioned since 2012 – will extend across three of the store’s exterior walls, with elements depicting the surrounding neighborhood’s racial and ethnic diversity, as well as material landmarks such as the Futuro House, Heron Fountain and the Ascent.
“Kroger is committed to the community and this is something that is unique,” said Patty Leeseman, Public Affairs Manager for Kroger’s Cincinnati/Dayton division. “We are also trying to bring a little bit of the community to the store. That’s why we did the focus groups and the research, we wanted to make sure we got input from the community because this is their store.”
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